Ever wonder why some things just taste better, feel better, and somehow make life a little sweeter? That’s what we set out to create with Yumy.
Only the best chocolate
Our bars each have just 8 ingredients—you won’t find any long lists of chemicals here! We use the finest Belgian chocolate from Callebaut, Belgium’s most-loved chocolate maker (and it’s not just us saying that; 7 out of 10 Belgians agree!).
For over 110 years, Callebaut has been crafting chocolate from bean to bar, combining tradition with innovation to create the rich, velvety taste they’re famous for. It all starts with their cocoa beans—100% sustainably sourced and traceable through the Cocoa Horizons programme. This means every bite of Yumy supports cocoa farmers in Ivory Coast, Ghana, and Ecuador, helping to empower communities, protect the environment, and stop deforestation.
The magic begins in the fields, where cocoa beans are fermented naturally under banana leaves to develop their signature chocolatey flavour. After sun-drying and rigorous quality checks (only the biggest and best-grade beans make the cut), they’re shipped to Belgium in jute bags to keep them fresh and full of flavour.
From there, Callebaut’s master blenders work their magic—balancing taste profiles and perfecting the blends that make their chocolate the gold standard for chefs around the world. So when you indulge in Yumy, you’re not just treating yourself; you’re savouring a legacy of craftsmanship and sustainability, one square at a time.
True Value
Think of Yumy as the chocolate equivalent of a bottle of fine wine. It’s not just a treat—it’s a commitment to quality and sustainability. Sure, it’s not the cheapest bar on the block, but that’s because it’s so much more than just chocolate. It’s premium Belgian cocoa, ethical sourcing, and thoughtfully added functional ingredients in every bite. When you choose Yumy, you’re saying yes to indulgence without compromise.
The Bigger Picture
When you unwrap a Yumy bar, you’re not just treating yourself—you’re making a difference. Thanks to our partnership with Callebaut and the Cocoa Horizons programme, every bar supports sustainable cocoa farming, empowers farming communities, and helps protect the environment. That’s chocolate with purpose. So, when you enjoy Yumy, you’re indulging in something delicious while supporting the bigger picture.
Ready to experience chocolate that’s as smart as it is scrumptious? Treat yourself to Yumy and taste the difference today. After all, quality always wins.
